The world is certainly changing at the moment and so is real estate and the way “normal” real estate actions are taking place. Although we have seen a slight slowdown, there is still a constant flow of homes being listed for sale and deals being put together. The California Association of Realtors pushed Gavin Newsom to establish real estate as an essential business in the midst of this pandemic. So, while we are definitely in strange and unchartered times, the business of real estate continues to move forward.
At Vista Sotheby’s International Realty, our agents and support team remain fully operational while adhering to a remote work plan. In addition to virtually conducting our daily team meetings, we are utilizing our top-tier technological resources in order to continue providing you with the best quality service if doing a real estate transaction is in your current plan. These resources include:
Virtual Open Houses
In lieu of public open houses, Vista Sotheby’s International Realty agents will be hosting Virtual Open Houses via Facebook or Instagram live stream. These will allow you to virtually view the property and ask any questions from the comfort of your home. Contact me each week for the full list of our homes that will be hosting Virtual Open Houses that weekend.
Matterport 3D Home Tours
Matterports provide a three-dimensional virtual rendering of a home used to create a realistic, fully immersive viewing experience. This “digital twin” gives you full access to see a property in depth without having to see it in person.
Virtual Live Showings
Interested in a home but “shelter in place” ordinances are preventing you from touring it in person? No problem! With interactive virtual showings, you can still get a live, one-on-one tour of a home just as you would in person.
Curate by Sotheby’s International Realty allows you to stage and visualize a house as your own before purchase. The available furniture and decor designs are also shoppable within Curate by Sotheby’s International Realty, as well as on our global website, sothebysrealty.com, through a “shop-the-room” functionality.
Give me a phone (or video!) call if you have any questions about our new normal in real estate, including the market and the procedures available to protect you if you are in the market, or even just to say hello – I would love to hear how you are doing and learn about your new normal! I look forward to being able to meet with you in person once this is all behind us. Until then, stay home, stay healthy, and stay safe.
Vista Sotheby’s International, one of the top real estate firms in the South Bay area of Los Angeles have recently introduced their “Top Producers” for 2016. With offices throughout the area including Manhattan Beach, Hermosa Beach, Palos Verdes, Redondo Beach and the Hollywood Riviera, Vista Sotheby’s has quickly become the dominant force in the local real estate market.
We wanted to take a moment to thank our friends, clients, and family for making 2016 another successful year in real estate. We appreciate each and every one of our clients for putting their trust in us.
We are so fortunate to have worked with so many wonderful people and in such a great area. It just doesn’t get much better. See the map below to view all of our local home sales. Although we specialize in El Segundo and and the South Bay, we have been lucky enough to sell throughout the area, from Santa Monica to Huntington Beach. Many of these were first time buyers and are now happy homeowners. The red marks are home sales in which I represented the buyer, the orange marks represent homes that I listed, and the blue marks represent homes in which I represented both buyers and sellers. Click on the marks to see pictures of the various homes and properties.
For the 26th consecutive year, South Bay Brokers, with offices in Manhattan Beach, Redondo Beach and Hermosa Beach, had the highest per agent sales volume in the South Bay. In 2014, the average sales volume per agent at South Bay Brokers was $7,870,000…. considerably higher than the other local real estate company, Shorewood Realtors, with an average per agent volume of $6,709,434 and the local Re/Max affiliate. South Bay Brokers once again set itself apart from other area brokerages with a philosophy of hiring only full time professional realtors.
El Segundo is a unique and specialized area, and takes a realtor that understands the intricacies of the market and how to effectively prepare, present and market a home to reach the target buyer and obtain the highest possible price with the least amount of inconvenience and stress to the seller. This is accomplished through deep knowledge and understanding of market conditions, price trends and through extensive communication with potential buyers, the vast South Bay real estate network and with the home seller.
For me, all homes require a luxury marketing strategy through the use of professional photography, staging consultations, high-end media and a vast understanding of current technology in order to reach the largest possible network of buyers. The difference between a great realtor and others can mean the difference between tens of thousands of dollars, time on the market and added stress during the escrow process.
Accurate Property Evaluations
The two most important factors before putting your home on the market are pricing and preparing the home for sale. In the small town world of real estate in El Segundo, pricing is not as simple as listing the home slightly higher than the last sale. No two homes are the same, and factors such as age, views, specific location, upgrades and others made an incredible difference. When working with Keith Kyle, you are getting far more than one real estate professional. South Bay Brokers agents work as a team to determine the most accurate price for your property. Using up to date statistical reports as well as evaluation from every agent on the South Bay Brokers, we can accurately determine the ideal list price for your home or investment property.
Staging and Home Preparation
Buyers and realtors are fickle, and sellers have one shot to immediately capture the interest of the market. Pricing and home prep go hand in hand and are critical in capturing the momentum that comes with being a new listing. First impressions are everything and we are experts in preparing homes for the market. From cosmetic updates, to partial remodeling, to staging, we help guide our clients though the process with our vast knowledge of the market and what buyers are looking for. We spend endless hours showing homes and hearing the comments buyers make and can help tap into this insight to help prepare your home.
Presentation and Photography
Perhaps the most disappointing element of how realtors often market homes, even in a higher end market like El Segundo, is how little effort goes into presenting the home. Whether realtors are often lazy or don’t want to incur the expense, the single biggest marketing tool we have to present to buyers, photographs of the home, are often taken with pocket cameras or even phones. We believe that every home deserves to be shown in the very best light and with so many home buyers searching online, photography is a critical element. We use professional photographers to help make homes look spectacular. If the saying is a picture is worth a thousand words isn’t it critical that those word put the home in the very best light? We use these photographs as the very background of our marketing strategy and beyond just the impression they make on the MLS, we use them for buyer mailers and postcards, professionally designed flyers and print media, advertising and so much more.
On-Line Advertising and Marketing
With 85% of buyers starting their home search online, it’s critical that your home not only reach this potential buyers, but capture their interest immediately. All of our listings are extensively marketed to all online channels, real estate portals, social media and more to maximize interest and help obtain the highest possible sales price. Keith Kyle is an online marketing specialist and an e-Pro and lists property for sale in many on-line sources including:
Great photographs may not be enough these days for today’s savvy home buyers. We incorporate both a visual tour and video walkthrough for all of our listings to all buyers to get a more realistic sense of the home, how it flows, and where rooms and spaces are in relation to one another. It is our goal to have every potential buyer “need” to see the home in person and through virtual tours and narrated video walkthroughs we can reach an even greater audience. We also post videos of our El Segundo homes for sale on YouTube.
Immediate Exposure to 1000’s of Brokers and Agents
Your property is immediately posted to the multiple listing services of the South Bay MLS and Multi Regional MLS giving you instant access to 1000’s of agents and their extensive client databases.
Although we focus much of our advertising on the broader Southern California, national and even internationalbuyers through our intensive online advertising strategies, it’s also vitally important to reach the more localized buyers through our various print advertising and mailers. We reach these local buyers through various methods including The Beach Reporter, Daily Breeze, an DIGS magazine with professionally designed full color advertising. In addition we target and reach and even more localized audience with various just listed and just sold mailers as well as full color flyers and email flyers.
Your property will automatically be listed and seen by thousands of Real Estate Professionals in the South Bay and Southern California areas and beyond. What this means for you? South Bay Brokers and Keith Kyle will work closely with other real estate agencies to show and sell your property to any potential customer. This offers you 100% exposure and a far greater opportunity to sell your home quickly and for top dollar.
Keith Kyle and Vista Sotheby’s Internationa realtors will do weekly Open Houses at your property to ensure maximum exposure of your home (Advertised on Thursday in The Beach Reporter, The Easy Reader, and our websites). Our team does pre open house work and presents potential buyers with critical information on the comparable homes, local schools, values and more.
Keith Kyle and Sothby’s International Realty have the ability to produce a personalized website of your property, allowing potential website viewers to feel like they are actually walking through your home and ensuring an easy to remember web address for potential buyers to learn about your home.
Find out the value of your El Segundo Home with our Free, No Obligation Comparative Market Analysis.