See This Weeks Open Houses – Jan 25-26, 2014
South Bay Public Open Houses – January 25th and 26th
Redondo Beach Open Houses
Neighboring Cities Open Houses
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Category: El Segundo Home Sellers
Pocket Listings in El Segundo
With the extremely tight inventory of homes for sale in the South Bay, many buyers approach me looking for off market, or pocket listings. Pocket 
listings and exclusive listings are the hot trend at the moment as eager buyers clamor for a chance to purchase a home without all of the competition. In this market knowing about it first may not ultimately make a difference, but it certainly helps. Many agents seem to be trying to keep listings private as well in the hopes that perhaps they can represent both buyer and seller, which is much easier if fewer agents know that the home is for sale. So what do the terms actually mean? A pocket listing can be anything from a realtor simply knowing about a home that a seller might consider selling and not having a listing agreement, to something coming to the market but not yet on the MLS, to the intentional withholding of the listing from the MLS. Sign up for information on El Segundo pocket listings.
But is it beneficial to the seller? In terms of price, exposure, etc. the answer is generally no. The more exposure the home gets, the more potential buyers see it, and the likelihood that it will sell for a better price and with more favorable terms for the seller. Eliminate that competition and generally speaking the chances of such favorable terms decrease.
There are very legitimate reasons for exclusive or “pocket” listings and for keeping the property off the market…..work being completed, tenant issues, or simply a seller who doesn’t want the world touring their home. Seller’s just need to be sure that the reasons for keeping a home off of the South Bay MLS are beneficial to them….and not just to the listing agents.
Whether keeping a listing from the MLS is good or bad for the seller ultimately depends on the situation and whose best interest is the primary reason, but working with a top local realtor who has the network and knowledge to seek out these possible opportunities is certainly key for the buyer.
How We Sell Homes in El Segundo – What Makes Us Different
El Segundo is a unique and specialized area, and takes a realtor that understands the intricacies of the market and how to effectively prepare, 
present and market a home to reach the target buyer and obtain the highest possible price with the least amount of inconvenience and stress to the seller. This is accomplished through deep knowledge and understanding of market conditions, price trends and through extensive communication with potential buyers, the vast South Bay real estate network and with the home seller.
For me, all homes require a luxury marketing strategy through the use of professional photography, staging consultations, high-end media and a vast understanding of current technology in order to reach the largest possible network of buyers. The difference between a great realtor and others can mean the difference between tens of thousands of dollars, time on the market and added stress during the escrow process.
Accurate Property Evaluations
The two most important factors before putting your home on the market are pricing and preparing the home for sale. In the small town world of real estate in El Segundo, pricing is not as simple as listing the home slightly higher than the last sale. No two homes are the same, and factors such as age, views, specific location, upgrades and others made an incredible difference. When working with Keith Kyle, you are getting far more than one real estate professional. South Bay Brokers agents work as a team to determine the most accurate price for your property. Using up to date statistical reports as well as evaluation from every agent on the South Bay Brokers, we can accurately determine the ideal list price for your home or investment property.
Staging and Home Preparation
Buyers and realtors are fickle, and sellers have one shot to immediately capture the interest of the market. Pricing and home prep go hand
in hand and are critical in capturing the momentum that comes with being a new listing. First impressions are everything and we are experts in preparing homes for the market. From cosmetic updates, to partial remodeling, to staging, we help guide our clients though the process with our vast knowledge of the market and what buyers are looking for. We spend endless hours showing homes and hearing the comments buyers make and can help tap into this insight to help prepare your home.
Presentation and Photography
Perhaps the most disappointing element of how realtors often market homes, even in a higher end market like El Segundo, is how little effort goes into presenting the home. Whether realtors are often lazy or don’t want to incur the expense, the single biggest marketing tool we have to present to buyers, photographs of the home, are often taken with pocket cameras or even phones. We believe that every home deserves to be shown in the very best light and with so many home buyers searching online, photography is a critical element. We use professional photographers to help make homes look spectacular. If the saying is a picture is worth a thousand words isn’t it critical that those word put the home in the very best light? We use these photographs as the very background of our marketing strategy and beyond just the impression they make on the MLS, we use them for buyer mailers and postcards, professionally designed flyers and print media, advertising and so much more.
On-Line Advertising and Marketing
With 85% of buyers starting their home search online, it’s critical that your home not only reach this potential buyers, but capture their interest immediately. All of our listings are extensively marketed to all online channels, real estate portals, social media and more to maximize interest and help obtain the highest possible sales price. Keith Kyle is an online marketing specialist and an e-Pro and lists property for sale in many on-line sources including:
- Zillow, Redfin, Trulia and Homegain
- Activerain, Realtor.com, Homes.com
- SouthBayBrokers.com, ListingBook, Point 2 NLS
- KeithKyleHomes.com, and TorranceRealEstateHomes.com
- Social media sites Facebook, Twitter and Google +
- YouTube and Yahoo Real Estate
- Hermosa-Beach-Homes.com
- Craigslist, FindYourSouthBayHome.com
- El Segundo MLS.com and ManhattanBeachLuxuryRealEstate.com
- SearchRedondoBeachMLS.com and RedondoBeachRealEstateHomes.com
- RedondoHomeSearch.com
Visual Tours and Online Videos
Great photographs may not be enough these days for today’s savvy home buyers. We incorporate both a visual tour and video walkthrough for all of our listings to all buyers to get a more realistic sense of the home, how it flows, and where rooms and spaces are in relation to one another. It is our goal to have every potential buyer “need” to see the home in person and through virtual tours and narrated video walkthroughs we can reach an even greater audience. We also post videos of our El Segundo homes for sale on YouTube.
Immediate Exposure to 1000’s of Brokers and Agents
Your property is immediately posted to the multiple listing services of the South Bay MLS and Multi Regional MLS giving you instant access to 1000’s of agents and their extensive client databases.
Print Media
Although we focus much of our advertising on the broader Southern California, national and even internationalbuyers through our intensive online advertising strategies, it’s also vitally important to reach the more localized buyers through our various print advertising and mailers. We reach these local buyers through various methods including The Beach Reporter, Daily Breeze, an DIGS magazine with professionally designed full color advertising. In addition we target and reach and even more localized audience with various just listed and just sold mailers as well as full color flyers and email flyers.
Co-Brokerage
Your property will automatically be listed and seen by thousands of Real Estate Professionals in the South Bay and Southern California areas and beyond. What this means for you? South Bay Brokers and Keith Kyle will work closely with other real estate agencies to show and sell your property to any potential customer. This offers you 100% exposure and a far greater opportunity to sell your home quickly and for top dollar.
Open Houses
Keith Kyle and Vista Sotheby’s Internationa realtors will do weekly Open Houses at your property to ensure maximum exposure of your home (Advertised on Thursday in The Beach Reporter, The Easy Reader, and our websites). Our team does pre open house work and presents potential buyers with critical information on the comparable homes, local schools, values and more.
Personalized Websites
Keith Kyle and Sothby’s International Realty have the ability to produce a personalized website of your property, allowing potential website viewers to feel like they are actually walking through your home and ensuring an easy to remember web address for potential buyers to learn about your home.
Find out the value of your El Segundo Home with our Free, No Obligation Comparative Market Analysis.
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