Vista Sotheby’s International, already one of the most prominent real estate companies in the South Bay and Southern California, was just recently mentioned as the number 172nd ranked real estate brokerage in the US based on closed sales.
Vista Sotheby’s merged with South Bay Brokers in 2015 to become the preimminent real estate brand for the South Bay luxury home market.
For the 26th consecutive year, South Bay Brokers, with offices in Manhattan Beach, Redondo Beach and Hermosa Beach, had the highest per agent sales volume in the South Bay. In 2014, the average sales volume per agent at South Bay Brokers was $7,870,000…. considerably higher than the other local real estate company, Shorewood Realtors, with an average per agent volume of $6,709,434 and the local Re/Max affiliate. South Bay Brokers once again set itself apart from other area brokerages with a philosophy of hiring only full time professional realtors.
El Segundo is a unique and specialized area, and takes a realtor that understands the intricacies of the market and how to effectively prepare, 
present and market a home to reach the target buyer and obtain the highest possible price with the least amount of inconvenience and stress to the seller. This is accomplished through deep knowledge and understanding of market conditions, price trends and through extensive communication with potential buyers, the vast South Bay real estate network and with the home seller.
For me, all homes require a luxury marketing strategy through the use of professional photography, staging consultations, high-end media and a vast understanding of current technology in order to reach the largest possible network of buyers. The difference between a great realtor and others can mean the difference between tens of thousands of dollars, time on the market and added stress during the escrow process.
The two most important factors before putting your home on the market are pricing and preparing the home for sale. In the small town world of real estate in El Segundo, pricing is not as simple as listing the home slightly higher than the last sale. No two homes are the same, and factors such as age, views, specific location, upgrades and others made an incredible difference. When working with Keith Kyle, you are getting far more than one real estate professional. South Bay Brokers agents work as a team to determine the most accurate price for your property. Using up to date statistical reports as well as evaluation from every agent on the South Bay Brokers, we can accurately determine the ideal list price for your home or investment property.
Buyers and realtors are fickle, and sellers have one shot to immediately capture the interest of the market. Pricing and home prep go hand
in hand and are critical in capturing the momentum that comes with being a new listing. First impressions are everything and we are experts in preparing homes for the market. From cosmetic updates, to partial remodeling, to staging, we help guide our clients though the process with our vast knowledge of the market and what buyers are looking for. We spend endless hours showing homes and hearing the comments buyers make and can help tap into this insight to help prepare your home.
Perhaps the most disappointing element of how realtors often market homes, even in a higher end market like El Segundo, is how little effort goes into presenting the home. Whether realtors are often lazy or don’t want to incur the expense, the single biggest marketing tool we have to present to buyers, photographs of the home, are often taken with pocket cameras or even phones. We believe that every home deserves to be shown in the very best light and with so many home buyers searching online, photography is a critical element. We use professional photographers to help make homes look spectacular. If the saying is a picture is worth a thousand words isn’t it critical that those word put the home in the very best light? We use these photographs as the very background of our marketing strategy and beyond just the impression they make on the MLS, we use them for buyer mailers and postcards, professionally designed flyers and print media, advertising and so much more.
With 85% of buyers starting their home search online, it’s critical that your home not only reach this potential buyers, but capture their interest immediately. All of our listings are extensively marketed to all online channels, real estate portals, social media and more to maximize interest and help obtain the highest possible sales price. Keith Kyle is an online marketing specialist and an e-Pro and lists property for sale in many on-line sources including:
Great photographs may not be enough these days for today’s savvy home buyers. We incorporate both a visual tour and video walkthrough for all of our listings to all buyers to get a more realistic sense of the home, how it flows, and where rooms and spaces are in relation to one another. It is our goal to have every potential buyer “need” to see the home in person and through virtual tours and narrated video walkthroughs we can reach an even greater audience. We also post videos of our El Segundo homes for sale on YouTube.
Your property is immediately posted to the multiple listing services of the South Bay MLS and Multi Regional MLS giving you instant access to 1000’s of agents and their extensive client databases.
Although we focus much of our advertising on the broader Southern California, national and even internationalbuyers through our intensive online advertising strategies, it’s also vitally important to reach the more localized buyers through our various print advertising and mailers. We reach these local buyers through various methods including The Beach Reporter, Daily Breeze, an DIGS magazine with professionally designed full color advertising. In addition we target and reach and even more localized audience with various just listed and just sold mailers as well as full color flyers and email flyers.
Your property will automatically be listed and seen by thousands of Real Estate Professionals in the South Bay and Southern California areas and beyond. What this means for you? South Bay Brokers and Keith Kyle will work closely with other real estate agencies to show and sell your property to any potential customer. This offers you 100% exposure and a far greater opportunity to sell your home quickly and for top dollar.
Keith Kyle and Vista Sotheby’s Internationa realtors will do weekly Open Houses at your property to ensure maximum exposure of your home (Advertised on Thursday in The Beach Reporter, The Easy Reader, and our websites). Our team does pre open house work and presents potential buyers with critical information on the comparable homes, local schools, values and more.
Keith Kyle and Sothby’s International Realty have the ability to produce a personalized website of your property, allowing potential website viewers to feel like they are actually walking through your home and ensuring an easy to remember web address for potential buyers to learn about your home.
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Hollyglen, Hawthorne in the Wiseburn School District
Fusion South Bay is a small gated community adjacent to Manhattan Beach just east of Aviation. The homes were built from 2005-2007 and is technically located in the neighborhood of Hawthorne known as Hollyglen. It is a unique area due to it’s location just east of Manhattan and El Segundo and offers it’s own award winning school system knows as Wiseburn. The community features 2 and 3 bedroom townhome style condominiums and the community features some nice open space areas as well as pool and spa.
Fusion is a fantastic alternative for buyers looking in the nearby cities of Redondo Beach, El Segundo and Manhattan Beach. Due simply to the zip code, Fusion offers much newer, nicer and larger home options for a much lower price.
When we were at the peak of the market the townhomes in the Fusion complex drew a great deal of interest for many couples and singles priced out of the nearby Beach Cities. Fusion is technically on 149th Street in Hawthorne, but is just off Aviation Blvd and directly across the street from Manhattan Beach. As the market cooled so did the prices in Fusion and we saw smaller 2 bedroom townhomes selling below $400,000 which was hard to believe. The market has picked back up and prices are somewhat stable but the inventory of homes in Fusion continues to defy the norm and goes from no homes and high demand to multiple homes with less buyer interest all in short periods of time.
View Current Fusion South Bay and 360 South Bay Townhomes for Sale
The homes are just a few years old and are a great option for those looking to live near the beach. Some of the benefits are:
Fusion Southbay Floorplans
Indicates video walkthrough of that floorplan.
If you are looking for a nice home, fairly close to the beach in the South Bay, Fusion may be a good fit for you. Contact us to see what’s currently on the market.
By Keith Kyle
Whether you are considering buying a condo in El Segundo or thinking of listing and selling your home, keeping up to date with the market and real estate trends is critical. Take advantage of our real estate market page with information on the number of homes sold, current home inventory, price per foot and median home prices. To view a list of the sold homes visit our recent home sales page. The charts below shows only statistics for condos. For specific types of homes click on the links below. Click to see the current condos for sale in El Segundo.
The above chart shows current “active” homes for sale, pending and recent sold condos.
The chart above shows the average price per square foot for only condos in El Segundo.
The chart above shows the average days on market as well as the % of the sale price above or below the listing price.
The chart above shows the average price for sale as well as the average price of the homes actually sold.
The chart above shows the number of months of inventory based on closed sales in El Segundo
Contact Keith Kyle for more information or statistics for other cities.
Whether you are considering buying a home in El Segundo or thinking of listing and selling your home, keeping up to date with the market and real estate trends is critical. Take advantage of our real estate market page with information on the number of homes sold, current home inventory, price per foot and median home prices. The charts below show information for only single family homes in El Segundo. For specific types of homes click on the links below. Visit our MLS search to see the current single family homes for sale in El Segundo.
The below chart shows current “active” homes for sale, pending and recent sold homes.
The chart below shows the average price per square foot for single family homes in El Segundo.
The chart below shows the average days on market as well as the % of the sale price above or below the listing price.
The chart belows shows the average price for sale as well as the average price of the homes actually sold.
The chart below shows the number of months of inventory based on closed sales in El Segundo
Contact Keith Kyle for more information or statistics for other cities.
